Omnichannel customer service is a strategy that provides a seamless customer experience across multiple channels, including social media, email, chat, phone, and in-store. The goal of omnichannel customer service is to enable customers to engage with a brand through the channel of their choice while also ensuring that the interaction is consistent and personalized.
Unlike multichannel customer service, which provides multiple channels for customers to interact with a brand but often lacks integration between channels, omnichannel customer service is all about creating a connected and integrated experience. With an omnichannel approach, customer data is shared across all channels, providing a seamless experience tailored to each customer's needs.What is omnichannel customer service
May 18, 2023
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