What’s So Great About Automated Text Messaging?
<!--td border: 1px solid #cccccc;br mso-data-placement:same-cell;--> Why texting is good for communication
Text messaging is not a fad. It's here to stay. Smart businesses use text messaging to reach their customers and employees in two important ways:
Automatic...
Text messaging helps users save time and money by eliminating several steps of many communication processes. For example, instead of going online to access an account, the institution can simply text users. (The user still has the option to go online.) The same goes for informing users that the business sent a package or any updates. Instead of sending a physical letter, the business simply sends a text message with the relevant information. This process improves the customer experience and makes things simpler for the business. Learn more about digital communication platform
Personal...
Text messaging allows businesses to communicate with customers on a more personal basis. By creating personal phone numbers for various services, businesses have the ability to send out text messages that are relevant to each customer. This helps customers feel more connected to the business they are doing business with. Many different businesses offer this service including credit unions, colleges and universities, and local businesses like restaurants, bars, and health clubs. With an easy-to-remember phone number, users can get the information they want when they need it most.
Ahh, the glorious convenience of texting. With an SMS-based marketing campaign, you can:
Overcome the limitations of email and social media messages. It’s not always convenient to respond to an email or a post, right? You’re probably on your phone anyway, so why not make the most of that device? Plus, you can hold a two-way conversation with customers through texting – something you can’t do (or barely can) through other channels.
Let your customers know about real-time status updates. Are you on schedule for your bus route? Has a store opening been delayed? Did a shipment get delayed by traffic? Send your customers a text update.
Tips for Using SMS Marketing to Attract New Customers
Keep the message short and sweet. An SMS campaign is best when it contains a simple, brief message that’s easy to read and actionable – or when it directs the customer to a landing page with further information.
Source: eltropy